Sirius-64/XM-13

After two years of struggling with a delayed merger, near bankruptcy, and the threat of delisting from the Nasdaq, Sirius XM may be turning a corner. On May 4 the satellite radio company reported first-quarter profits of $41.6 million, reversing a $52.7 million loss a year earlier.

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Jeremy Tepper, the music and entertainment programmer for Outlaw Country, Willie’s Place and Road Dog Trucking Channels on Sirius XM Radio, Inc. will make a visit to the Heart of Texas on Friday, December 18.

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This article, written on a rainy Saturday morning in Windsor Missouri, reminds me more of Baxter Black than the features I usually write. Do you remember Readers Digest from years ago? We read “Humor in Uniform”, “All In A Day’s Work”, and “Life In These United States.”

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With new-car sales down, Sirius XM Radio is desperately seeking new ways to infiltrate the airwaves. On Thursday, the company said it’s planning a new service that can be streamed on Apple devices and confirmed that it’s been discussing the possibility of bundling its service into DirecTV Group cable packages. The company has been evaluating several initiatives “to make the Sirius XM content and experience more ubiquitous.” I do not have an Apple device. I do not want ubiquitous. I want Willies Place back to the way it was.

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A last-minute deal with Liberty Media saved the floundering satellite radio company Sirius XM from bankruptcy or acquisition. Embattled Sirius XM Radio, facing an imminent deadline to pay $172 million in debt, was rescued through a deal with Liberty Media that will give Liberty and its billionaire Chairman John Malone, owner of DirecTV, shares of preferred stock and two seats on the Sirius XM board in exchange for $430 million in loans, to be doled out in two phases.

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Sirius XM Radio Inc has been working with its advisers to prepare for a possible bankruptcy filing, the New York Times reported on its website on Tuesday, citing people close to the company. The move could put pressure on satellite television company EchoStar Corp, which reportedly holds a substantial amount of Sirius XM debt. EchoStar is known to many as Dish Network. It holds Sirius/XM debt but does not own the company.

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When I left the office on Saturday I forwarded the Country Classics Hotline to my cell phone. Nancy and I planned our Sunday, and anticipated Superbowl 43 between the Pittsburgh Steelers and the Arizona Cardinals.

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With the merger of Sirius and XM satellite radio Arbitron ratings seem to mean very little. Relative to Willies Place I see almost no listeners tuning in Howard Stern instead. Arbitron said: “XM does a little better as far as eclectic offerings go. Its best AQH number is for ’80s/’90s/now Mainstream AC “The Blend,” and Modern AC “Flight 26.” But the next highest numbers are for the Classic Country “Willie’s Place.”

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